AUTHOR. SPEAKER. COACH.
DIE TO FEAR. AWAKEN TO PURPOSE. LIVE FULLY ALIVE.
BOOK RELEASE
Becoming Ready to Die is Bubba’s raw, unfiltered account of that transformation—a battle to rebuild his body, confront his demons, and reclaim his soul. More than a memoir, it’s a wake-up call: a reminder that you don’t need to flatline on an operating table to face your mortality, heal your deepest wounds, and discover your Great Purpose.
Available December 16, 2025
HOW WE CAN SUCCEED TOGETHER
Personalized, high-impact coaching designed to unlock clarity, confidence, and measurable results in your life or leadership.
A powerful, story-driven keynote that inspires audiences to think deeper, live bolder, and take meaningful action.
Dynamic, collaborative sessions that equip groups with practical tools, shared language, and momentum for lasting growth.
“Wise beyond his years for obvious reasons. I haven’t always believed in God, but I am telling you now I do. The feeling I had listening to his story was unexplainable. ”
MEET YOUR COACH
Bubba Herrick, a former Division I pitcher at Jacksonville University, faced a life-changing near-death experience after a failed elbow surgery stopped his heart. Returning to the field, he struggled with performance anxiety, self-doubt, and an identity crisis after his career was cut short by a second UCL tear.
With no roadmap for rebuilding confidence and unlocking peak performance, Bubba created one. Now, he helps the next generation of athletes overcome mental blocks, play fearlessly, and develop unshakable resilience—both on and off the field.
Through mental performance coaching, speaking, and team workshops, he teaches the lessons he wishes he had, ensuring players don’t just succeed in baseball, but in life.
WHAT CLIENTS ARE SAYING…
“Bubba delivered an amazing message to our players. His message was a real eye opener for not only our players, but our coaches as well. His message hits hard because he lived it. He had our full attention the entire delivery. I recommend him to any athletic program. ”
— Raydon Leaton, Head Coach Hillsborough Community College
“Wise beyond his years for obvious reasons. I haven’t always believed in god, but I am telling you now I do. The feeling I had listening to his story was unexplainable. ”
— Trevor Forde | Head Coach
Illinois-Springfield
“Working with Bubba on mental health and performance has completely shifted my perspective and strengthened the foundation of how I approach pro ball day in and day out. If you’re serious about taking your life and career to the next level, I couldn’t recommend working with him more.”
- Josh Bostick: Pitcher,
San Francisco Giants
Working with Bubba has taught me how to trust myself, my process, and my preparation—on and off the field. His approach addresses the whole picture, not just what’s on the surface. When it comes to flow state and learning how to build a life and career around it, look no further. Bubba is your guy.
- Gehrig Wright:
D1 College Baseball Player