How’s It Going? I’m Bubba Herrick
At nineteen, my life ended on an operating table.
A near-death experience and a life review showed me the painful truth: I had died full of regret. Regret for the opportunities I’d missed, the wounds I never healed, the fear I let control me.
When I was given a second chance, I knew I faced a choice, either start living in alignment with my purpose or keep running from it, only to face death the same way again: addicted, disconnected, and unfulfilled.
FLOW
As former Division I baseball player, I already had the foundation of discipline and hard work. But after my brush with death, I realized talent and effort weren’t enough. If I wanted to live differently, I had to become different.
In order to become different, I had to confront various things: the end of my baseball career, my addictions, fears, and traumas head-on. I stripped life down to the bare minimum—sold everything I owned, moved into my Mazda, and gave myself the space to face myself.
In the days by myself, writing, training, and deep self-work, I lost 80 pounds, wrote my first book (featuring a foreword by a New York Times bestselling author), spoke to college and professional sports programs across the country, and co-founded Martin Pitching Performance alongside my best friend, Reeves Martin.
“I was depressed.”
“I couldn’t stop scrolling.”
“I lost my drive.”
I dove into the research. The more I studied, the clearer the picture became: many people were just as addicted, distracted, and isolated as I used to be—drifting without direction, purpose, or belonging.
And just like me, I knew they needed a way back.
The answer?
The same thing that saved my life.
Flow state.
It all starts with a vision — not just for how you perform, but for who you’re becoming.
Maybe you’re ready to step into the next level of your potential.
Maybe you’re tired of feeling stuck in your head, searching for clarity, confidence, and flow.
Or maybe you’re ready to live and perform with purpose — free from fear, distraction, and doubt.
Whatever it is, the inner work you do to align your mind, body, and spirit will shape everything — in the game, in business, and in life.
Let’s pull back the curtain first…
what makes me different from other coaches?
This isn’t about breathwork hacks, surface-level positivity, or concepts pulled out of a textbook.
What I teach comes from nearly a decade of trial and error—practicing, failing, and rebuilding on myself until the lessons weren’t just ideas, but lived realities.
Training with me isn’t like hiring a consultant. It’s gaining a life teammate—someone who’s been through the fire and will help you become the best version of yourself, on and off the field.
Most mental performance coaches only look at the “performer”—the athlete, the creator, or the entrepreneur. I go deeper. I work with the human behind the performer. Because performance doesn’t flow from technique alone—it flows from the state of the human being.
I didn’t learn this perspective in a classroom. I learned it through miles run on the road, words written in journals, mistakes made, and breakthroughs earned the hard way.
Ways we Can Succeed Together
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Personalized coaching for athletes ready to break mental barriers and unlock peak performance. We focus on mindset, routines, and tools to help you stay confident, focused, and resilient — whether you’re in a slump, moving to the next level, or pushing for your best.
Who it’s for:
High school, college, and pro athletes
Pitchers aiming for poise and mental clarity
Players overcoming self-doubt, injuries, or identity challenges
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Grow alongside other driven athletes in a supportive, interactive environment. These small-group sessions combine teaching, discussion, and practical mental drills to strengthen focus, confidence, and performance under pressure.
Ideal for:
Teams, academies, or individual athletes seeking group growth
Travel programs integrating mental performance into training
Athletes who thrive in a community-based learning setting
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High-energy, fully customized sessions that shift team mindset and sharpen focus. Designed for immediate impact, workshops give players the mental tools to stay loose, confident, and in control under pressure.
Coaches walk away with:
Strategies to teach mental skills effectively
Tools to support Gen Z athletes
A culture of resilience, trust, and fearless play
Teams walk away with:
Stronger team bonds
Clear mental routines
Skills to navigate slumps, setbacks, and high-pressure situations
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Inspiring, high-energy talks designed to shift mindsets and ignite fearless play. These sessions go beyond theory — athletes, coaches, and parents leave with practical strategies to handle pressure, build confidence, and elevate performance on and off the field. Fully customizable for events, banquets, or team summits, in-person or remote.
Who it’s for:
Teams and programs looking to inspire and educate athletes
Coaches seeking fresh approaches to mental performance
Parents who want to understand and support their athlete’s journey