die to fear. awaken to purpose. live fully alive.
find Your true purpose
From the bullpen, the court, or the office to real life — coaching for those all-in on performance, purpose, and living fully alive.
Level up your life with one-on-one coaching designed to unlock flow, focus, and fearless performance.
This isn’t a quick fix. It’s focused, proven training that helps you build real mental resilience, presence, and purpose—so you can perform freely and live fully alive, on and off the field.
the Only Thing Between You And the life you’re meant to live isn’t talent or luck — it’s fear.
How We can succeed together
1:1 Training
This is where transformation begins.
One-on-one coaching is for the athlete, entrepreneur, or seeker who’s ready to go beyond surface-level mindset work — and do the inner work that leads to freedom, flow, and fulfillment.
Together, we uncover the fears, patterns, and pressures that are blocking your potential, then build the tools, habits, and alignment needed to perform and live at your highest level.
Whether you’re depressed, navigating addiction, or simply know there’s more inside you, this is personalized guidance to help you reconnect with purpose, overcome fear, and live fully alive — in life, business, relationships, and sport.
Who it’s for:
The athlete or coach who wants to take their on and off field performance to the next level
Spiritual seekers looking to turn awakening into daily action
Entrepreneurs navigating burnout, identity loss, personal issues or self-doubt
Group Training
Train and grow alongside like-minded athletes, entrepreneurs, and seekers in small group environments where accountability, authenticity, and transformation come together. These sessions are a blend of teaching, group discussion, and interactive mental drills — focused on creating a tight-knit group of high performers who support each other while leveling up together.
Ideal for:
Athletes, entrepreneurs, and seekers who want to grow within a community of purpose-driven peers
Teams, programs, or organizations seeking to integrate mental, emotional, and spiritual training into their culture
Individuals who learn best in connection and want regular support living in flow and alignment
Friends or Families looking to grow together
Keynote Speaking
Inspire your athletes, leaders, or organization with a high-impact keynote that goes beyond traditional performance talks.
My message is raw, real, and deeply human — blending story, science, and spirit to challenge the way people think about success, purpose, and what it truly means to live fully alive.
Whether it’s a team banquet, corporate summit, or community event, each talk is built to awaken something deeper — a renewed sense of clarity, courage, and connection.
Attendees walk away with practical tools they can apply immediately, and a lasting reminder that the goal isn’t just to perform well — it’s to live without regret.
Topics include:
Becoming Ready to Die: Living Without Regret
Flow State: The Highest Expression of Human Potential
Bridging the Gap: Leading Across Generations in the Digital Age
Integrating the Near-Death Experience: From Survival to Great Purpose
Becoming Ready to Compete: The Athlete’s Guide to Fearless Performance
Team Workshops
These aren't lectures. These are high-energy, fully customized experiences designed to shift a team's mindset, sharpen focus, and help players/organizations perform loose, confident, and in control — even under pressure. Whether it's a one-time workshop or a multi-session series, I bring tools that are immediately applicable and designed to stick.
Sport Coaches will walk away with:
New language and frameworks to coach the mental game
Tools to support Gen Z athletes with confidence and clarity
A culture shift toward trust, resilience, and fearless play
Teams will walk away with:
A stronger bond
Clear mental routines
MEET YOUR Coach
Bubba Herrick, a former Division I pitcher at Jacksonville University, faced a life-changing near-death experience after a failed elbow surgery stopped his heart. Returning to the field, he struggled with performance anxiety, self-doubt, and an
identity crisis after his career was cut short by a second UCL tear.
With no roadmap for rebuilding confidence and unlocking peak performance, Bubba created one. Now, he helps the next generation of athletes overcome mental blocks, play fearlessly, and develop unshakable resilience—both on and off the field.
Through mental performance coaching, speaking, and team workshops, he teaches the lessons he wishes he had, ensuring players don’t just succeed in baseball, but in life.
The NUMBER ONE THING from my clients?
"I didn’t know how much I needed this until now."
If you:
→ Spend more time in your head than in the moment
→ Feel anxiety or pressure keeping you from playing free
→ Sense there’s more in you, but can’t seem to access it when it matters most
Hand it over. I'll take your mental chaos, the doubts, and the pressure you carry — and and help you turn it into clarity, confidence, and flow.
I’ll give you the tools to stay focused, build confidence, and unlock a mindset that supports your success.
Through my 4-pillar Flow State Framework — Faith, Practice, Healing, and Creativity — I’ll help you break through fear, rewire your mind and body for presence, and perform freely when it matters most.
You Can Expect
IMPROVED CONFIDENCE
DECREASED ANXIETY
INCREASED FOCUS
INCREASED MOTIVATION
CONTROLED INTERNAL DIALOGUE
Client testimonials
“Bubba delivered an amazing message to our players. His message was a real eye opener for not only our players, but our coaches as well. His message hits hard because he lived it. He had our full attention the entire delivery. I recommend him to any athletic program. ”
“Wise beyond his years for obvious reasons. I haven’t always believed in god, but I am telling you now I do. The feeling I had listening to his story was unexplainable. ”
“I’ve coached thousands of speakers across the world, and I can say with confidence—Bubba is one of the best I’ve ever seen. He’s the real deal. I recommend him to anyone looking to get big sh*t done.”
Peak Performance Starts with Alignment.
Rewire your mind for presence, purpose, and fearless performance — in Sarasota or anywhere you train.
Are you tired of feeling stuck in your head, overthinking every move? Wrestling with anxiety, pressure, or slumps that seem impossible to shake?
I help athletes, entrepreneurs, and seekers break through the mental and emotional barriers that block flow — so they can perform freely and live fully alive.
Whether you’re training in Sarasota or working remotely, my 1-on-1 coaching gives you the tools to quiet your mind, trust yourself, and perform with purpose under any circumstance. Together, we’ll build the inner foundation that fuels fearless performance — no more second-guessing, no more mental chaos — just clarity, confidence, and flow when it matters most.
